Production-Grade Systems.
Custom Infrastructure. Built to Scale.

Eli Geske

Systems for High-Stakes Operations.

I help businesses build and maintain reliable production applications through custom infrastructure and systems architecture.

With 19+ years in full-stack development, I've led mission-critical initiatives from concept to production. My experience spans global enterprise brands, fast-growth startups scaling from seed to acquisition, and governance-driven industries such as HIPAA-compliant medical platforms.

The Path Here

Prototype → Production → Scale

2006

Payment Processing Web Applications

Built payment processing web applications and gateway interfaces. Strengthened my full-stack foundation across JavaScript, C#, PHP, and frontend architecture in production business systems.

2009

Agency and Enterprise Web Applications

Delivered custom web builds for multiple agency clients, then moved into senior frontend development at ABB Concise. Focused on complex UI behavior, integrations, and scalable B2B interfaces.

2011

Lead Web Developer and Product Builder

Led UI development at HIPAA compliant startup and launched independent full-stack products. Architected and maintained systems that helped scale operations and ultimately supported a successful acquisition in 2018.

2015

Enterprise at Global Scale

Started as a full-stack contractor, then advanced to lead and senior engineering roles. Led initiatives across personalization, experimentation, analytics, PWA performance, and frontend architecture at global scale.

2021

Engineering Architecture and Leadership

Defined technical direction and led engineering through monolith-to-headless migration, custom AWS subscription infrastructure. Balanced architecture, execution, and cross-functional alignment while scaling the platform and team.

2023

Automation and SaaS Development

Co-founded an automation and SaaS development company. Architect and build modern web applications, multi-tenant systems, and integrations that streamline operations and unlock growth.

How I Think

The mental models that shape my approach

Systems over solutions

I focus on building systems that compound over time, not one-off fixes. The goal is to create infrastructure that gets better as you grow, not brittler.

Leverage through automation

The best operators don't work harder — they build leverage. Automation should free your team to focus on judgment and creativity, not repetitive tasks.

AI as a thinking partner

AI isn't magic and it isn't replacing you. It's a tool that amplifies what you already do well. The key is knowing where it fits and where it doesn't.

What I'm Focused On

Right now, I'm most interested in the intersection of AI and operations — not the hype, but the practical: where does AI actually create leverage for small teams? How do you integrate it into existing workflows without creating new complexity?

I'm also thinking a lot about systems resilience — building infrastructure that doesn't just work today, but adapts as your business changes.